TRUNORTH LIGHTING Privacy Policy

Last updated: October 2, 2026

This Privacy Policy describes how TRUNORTH LIGHTING (“we” or “us”) collects, uses, and shares your personal information when you use the TRUNORTH LIGHTING website and any of our subdomains (the “Website”).

Topics

  • Personal information we collect
  • How we use your personal information
  • How we share your personal information
  • How we store your data
  • Email marketing
  • Behavioral advertising
  • Your data protection rights
  • Third-party websites
  • Changes
  • Contact us

Personal Information We Collect

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products you view, the websites or search terms that referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org .
  • “Log files” track actions occurring on the Website and collect data including your IP address, browser type, Internet service provider, referring and exit pages, and date and time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

We use Device Information for:

  • Functionality: To recognize you on our Website and recognize your previously selected preferences, including your preferred language and location.
  • Advertising: To collect information about your visit, the content you viewed, the links you followed, and information about your web browser, device, and IP address. We sometimes share limited aspects of this data with third parties for advertising purposes.
  • Affiliate marketing: To track which member of our affiliate team referred you to us for the purpose of granting commissions if you purchase from us.

You can set your browser not to accept cookies. The website referenced above explains how to remove cookies from your browser. Some Website features may not function if you disable cookies. Please note that we do not alter our Website’s data collection and use practices when we receive a Do Not Track signal from your browser.

We also collect data you provide to us directly. We refer to the data you provide as “Provided Information.” We collect and process data you provide when you:

  • Register online or place an order for any of our products or services
  • Voluntarily complete a customer survey or provide feedback through a message board, contact form, or email
  • Provide your email address in exchange for access to a free resource
  • Sign up for our email newsletter or subscribe to regular content
  • Submit an intake, application, contact, or estimate form for any of our services or programs

The Provided Information we collect may include:

  • Personal identification information, such as your name, email address, and phone number
  • Billing information, such as your billing address, shipping address, and payment information
  • Business information, such as the name of your business, business model, revenue levels, and business goals
  • Property information, such as your address, city, requested lighting options, project description, and property or inspiration photographs

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Provided Information.

How We Use Your Personal Information

We use the Provided Information we collect generally to fulfill orders placed through the Website, including processing payment information, delivering products or services, and providing invoices or order confirmations.

We also use Provided Information to:

  • Communicate with you
  • Review and respond to contact or estimate requests
  • Evaluate property and Christmas lighting project information
  • Screen orders and submissions for potential risk or fraud
  • Provide you with information or advertising relating to our products or services when consistent with the preferences you shared with us

We use the Device Information we collect to help screen for potential risk and fraud, particularly through IP addresses, and to improve and optimize the Website. For example, we may generate analytics about how visitors browse and interact with the Website and assess the success of our marketing and advertising campaigns.

We may also use Device Information to track affiliate referrals for the purpose of granting commissions to affiliates.

How We Share Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above.

For example, we may use Google Analytics to help us understand how visitors use the Website. You can read more about how Google uses Personal Information at:

https://www.google.com/intl/en/policies/privacy/

You can opt out of Google Analytics at:

https://tools.google.com/dlpage/gaoptout

The types of third parties with whom we may share elements of your Personal Information include:

  • Payment processors engaged to securely store and handle payment information, such as credit or debit card information
  • Providers of email management and distribution tools
  • Providers of security and fraud-prevention tools and services
  • Providers of data aggregation and analytics software that allow us to monitor and optimize the Website
  • Providers of affiliate marketing tracking and analytics software
  • Providers of client-management systems that help us track and communicate with current and potential clients
  • Website hosting, form-processing, and technology service providers

We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or otherwise protect our rights.

How We Store Your Data

We process and store data using website hosting, server, email marketing, client-management, form-processing, analytics, and other technology providers.

Please visit the individual websites of these providers for information about the physical locations of the servers where your information may be stored.

We use commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of information stored on our systems. However, no computer network or internet transmission can be guaranteed to be completely secure. You submit your information at your own risk.

We will maintain your Personal Information for our records unless and until you ask us to delete it, except when we must retain information to comply with legal, tax, accounting, contractual, fraud-prevention, or other legitimate business requirements.

Email Marketing

If you make a purchase through the Website, download a free resource in exchange for your email address, or opt in to receive emails, you agree to receive email communications from us. These communications may include newsletters, Website updates, promotions, announcements, and other correspondence.

We are not responsible for the receipt of these emails. You are responsible for ensuring that our email addresses are not blocked or automatically directed to your spam folder.

You have the right to ask us to stop contacting you for marketing purposes at any time. If you unsubscribe from marketing emails, you may no longer receive promotional information or product and service updates. You may still receive transactional or service-related communications concerning an estimate request, scheduled service, payment, maintenance request, or other existing customer relationship.

Behavioral Advertising

As described above, we may use your Personal Information to provide targeted advertisements or marketing communications that we believe may interest you.

For more information about how targeted advertising works, visit the Network Advertising Initiative’s educational page:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can manage or opt out of targeted advertising through the following services:

You may also opt out of some services through the Digital Advertising Alliance:

http://optout.aboutads.info/

Your Data Protection Rights

If you are a European resident, you may have the right to access the Personal Information we hold about you and ask that your information be corrected, updated, or deleted.

Under certain conditions, you may also have the right to restrict or object to our processing of your data and request that we transfer your Personal Information to another organization.

If you would like to exercise any of these rights, please contact us using the contact information below.

If you are a European resident, we process your information to fulfill contracts we may have with you, such as when you place an order through the Website, or otherwise to pursue the legitimate business interests described above.

Your information may be transferred outside Europe, including to Canada and the United States.

Third-Party Websites

This Privacy Policy applies only to the TRUNORTH LIGHTING Website.

We are not responsible for the data collection, privacy practices, or policies of any third-party website to which we provide a link or that links to our Website. We encourage you to read the privacy policies and terms of use of other websites.

Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons.

The date of the latest revision will appear in the “Last updated” section at the top of this page. Changes become effective immediately upon publication on the Website.

Complaints

Please contact us if you have a complaint about how we use your Personal Information so that we can attempt to resolve the matter.

Residents of the European Union also have the right to lodge a complaint with their local data protection regulator, such as the Information Commissioner’s Office in the United Kingdom.

California residents may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at:

1625 North Market Boulevard
Suite N 112
Sacramento, California 95834

Telephone: (800) 952-5210 or (916) 445-1254

Contact Us

For more information about our privacy practices, questions about this Privacy Policy, or requests to exercise your data-protection rights, please contact TRUNORTH LIGHTING through the Request an Estimate and Contact page:

/request-an-estimate